Who are we?
For more than 40 years, the French brand has positioned itself in the field of innovation and design of equipment for the rider, in disciplines as demanding as motocross, enduro or rally raids.
Its know-how and expertise have been forged by designing products in direct partnership with professional riders.
From Mickaël PICHON to David VUILLEMIN, via Cédric SOUBEYRAS, Christophe NAMBOTIN and Johny AUBERT, the brand's emblematic drivers have imposed the FIRSTRACING quality and the made in France on the highest steps of the podiums.
Initially focused on the off-road motorcycle scene, the brand was approached in the 2000s by BMX and DH riders to equip them with MX-style jerseys and pants. In recent years, the products for mountain biking have evolved and with the advice of top riders in the discipline, a line dedicated to enduro, all-mountain, DH and BMX has been created.
A brand of riders for riders that has also become the reference in terms of customization for riders, teams, clubs or stores to give them an unavoidable visibility